Refund Policy

Last Updated: 21 February 2026 | Effective: February 2026

We want to be fully transparent about how payments and refunds work before you engage our services.

1. Overview

At Idealysis (Freshy Web LLP), we put real time, expertise, and resources into every project the moment work begins. Our services are primarily service-based, which means once work starts, it cannot be returned the way a physical product can.

Because of this, all upfront payments and retainer payments are non-refundable once work has commenced. This policy applies to all of our services including SEO, website design, and website development.

Important: By making a payment to Idealysis, you confirm that you understand and agree to this refund policy. We strongly recommend reviewing your proposal thoroughly before making any payment.

We understand this may feel strict, but it protects both you and us. We commit fully to your project from day one and invest real resources immediately. We want to be upfront about this, so there are no surprises later.

2. SEO Services – Refund Policy

No Refunds After Campaign Commencement

Once you make an upfront payment and the SEO campaign begins, no refunds will be issued for any reason, including but not limited to:

• Slow results or rankings not meeting your personal expectations
• A change of mind or business direction
• Dissatisfaction with the pace of progress
• Google algorithm updates that affect your rankings
• You deciding to cancel before the minimum engagement period ends

Why We Have This Policy

SEO is not a switch you can turn on or off. The moment we start your campaign, our team begins work that involves:

• Technical website audits and fixes
• Keyword research and content strategy
• On-page optimization across your site
• Link building outreach and placements
• Reporting setup and competitor analysis

All of this work starts immediately after payment. The resources spent on your campaign cannot be recovered if you choose to exit early. This is precisely why we require a minimum engagement period of 4 to 6 months for SEO services.

What We Guarantee Instead

While we cannot offer refunds, we do guarantee the following:

• Transparent monthly reports showing exactly what work was done
• Open communication throughout the campaign
• Dedicated effort and adherence to best practices at all times
• Honest feedback if we believe SEO is not the right solution for your current situation

3. Website Design & Development – Refund Policy

No Refunds After Work Begins

Once an upfront payment is made and work on your website has started, no refunds will be issued. Web design and development involves hours of skilled work that begins immediately after payment is confirmed, including:

• Discovery sessions and requirement gathering
• Wireframing and design mockups
• Front-end and back-end development
• Content integration and testing

Milestone-Based Projects

For larger website projects broken into milestones, each milestone payment is non-refundable once that milestone’s work has commenced. If you choose to pause or cancel the project partway through, payments already made are non-refundable. Any remaining milestones that have not yet started may be assessed on a case-by-case basis.

Project Abandonment by Client

If a project stalls because you have not provided the required content, access, or feedback for more than 30 consecutive days despite our follow-ups, we may consider the project abandoned. In this case, the payments made are non-refundable and any outstanding balance per the agreed milestone schedule remains payable.

4. Exceptions – When We Will Refund

We believe in fairness. While our standard policy is no refunds once work begins, there are limited circumstances in which we will issue a full or partial refund.

We will consider a refund in the following situations:

• We cancel the project: If Idealysis is unable to proceed with a project due to internal reasons on our end and has not yet started work, we will issue a full refund of any upfront payment made.
• Payment made before work begins: If you make a payment but contact us within 48 hours requesting a cancellation, and our team has not yet commenced any work, we will process a full refund minus any payment processing fees charged by PayPal or Wise.
• Duplicate payment: If you accidentally pay twice for the same invoice, we will refund the duplicate payment immediately.
• Service not delivered: If we fail to deliver the agreed services or a key agreed deliverable due to our own fault, we will discuss a fair resolution which may include a partial refund or alternative remedy.

All refund requests must be submitted in writing to hello@idealysis.com and will be reviewed within 7 business days.

5. Payment Disputes

We take payment disputes very seriously. Before filing a dispute with PayPal, Wise, or your bank, we ask that you contact us directly first at hello@idealysis.com. We genuinely want to resolve issues fairly and quickly.

Filing a chargeback or payment dispute without first contacting us is a breach of these terms. We maintain detailed records of all work completed, communications, and deliverables. If a fraudulent chargeback is filed, we will provide all relevant documentation to the payment platform and may pursue recovery of the disputed amount.

Our commitment to you is simple: if there is a genuine issue, we will talk it through and find a fair solution.

6. Our Commitment to You

We know a strict refund policy can feel uncomfortable when you are evaluating a new agency. Here is what we do to make sure you feel confident before you commit:

• Detailed proposals: Every project starts with a clear, written proposal so you know exactly what you are paying for.
• Open communication: You can reach us by email or phone at any time. We do not go quiet once payment is made.
• Regular reporting: You will see monthly reports showing exactly what work has been done, so there is never any ambiguity.
• Realistic expectations: We will never promise results we cannot deliver. If we think a service is not right for your business, we will tell you before you pay.

We want long-term relationships with our clients, not one-time transactions. Our reputation depends on doing great work.