Find Out What's Actually Costing You Rankings

We look at your site by hand, across 10 areas, and send back a report with the fixes that will actually move your numbers. No tool exports, no generic checklists.
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Areas covered per audit
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Business days to delivery
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Competitor sites included
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Automated exports — all reviewed by hand
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Tell Us About Your Site.

The more you tell us, the more useful the audit will be. Fill in what you know. There’s nothing you can get wrong here.

Your Contact Details

What's Your Biggest SEO Problem Right Now?

What's Your Biggest SEO Problem Right Now?

Anything Else?

1

We confirm we got your submission and start pulling your site.

Same or next business day

2

A specialist works through all 10 areas by hand. This takes time, and it should.

2–4 business days

3

Your PDF report, Loom video, and fix list land in your inbox.

3–5 business days total

4

If you want to talk through it, book the free 20-minute call when it suits you.

Optional, no pressure

10 Areas We Go Through Every Time

Everything gets looked at by a person. No spreadsheet dumps.

⚙️

Technical SEO

Crawlability, indexation, robots.txt, sitemap, redirects, canonical tags

📄

On-Page SEO

Title tags, meta descriptions, heading structure, keyword usage, internal links

⚡

Page Speed

Core Web Vitals, LCP, CLS, FID — mobile and desktop

📍

Local SEO

Google Business Profile, NAP consistency, local citations, review signals
✍️

Content Quality

Thin content, duplicate content, keyword cannibalisation, topical gaps
🔗

Backlink Profile

Link authority, toxic links, competitor gap, anchor text distribution
📱

Mobile UX

Mobile-first indexing readiness, tap targets, viewport, responsive layout
🧩

Schema Markup

Structured data presence, errors, missing types for your industry
🤖

AI Search Visibility

AEO readiness, answer structure, AI Overview eligibility, Perplexity signals
🏆

Competitor Gap

3 direct competitors — where they outrank you and why

Free SEO Audit Report

What's actually inside your report

Every audit covers 10 areas — reviewed by a person, written up by hand. Here’s exactly what you’ll be reading when it lands in your inbox. No tool exports. No guesswork. No padding.

You receive

SEO Audit Report — yourwebsite.com

PDF Report
Loom Walkthrough
Priority Fix List
Delivered in 3–5 days
01 — Technical SEO
⚙️

Is your site set up to be found?

We check everything that stops Google from crawling and indexing your pages correctly — before we look at anything else.

  • Crawlability — can Google actually reach every page
  • Indexation status — what's in Google's index vs what should be
  • Robots.txt and sitemap configuration
  • Redirect chains, broken links and 404 errors
  • Canonical tags — duplicate content signals
  • HTTPS and security setup
02 — On-Page SEO
📄

Are your pages telling Google what they're about?

The signals on each individual page that tell search engines — and visitors — exactly what you offer.

  • Title tags and meta descriptions — clarity and keyword fit
  • Heading structure (H1–H3) — logic and hierarchy
  • Keyword usage — natural, not stuffed
  • Internal linking — are your pages connecting the right way
  • Image alt text and file naming
  • URL structure — clean, readable, consistent
03 — Page Speed
⚡

How fast does your site actually load?

Speed is a ranking factor and a conversion factor. Slow pages lose both rankings and customers. We test both mobile and desktop.

  • Core Web Vitals — LCP, CLS and INP scores
  • Time to First Byte (TTFB)
  • Image optimisation — oversized files dragging load time
  • JavaScript and CSS bloat
  • Caching and hosting performance
  • Specific files flagged for fixing
04 — Content Quality
✍️

Is your content good enough to rank?

We read your pages, not just crawl them. Thin or vague content is one of the most common reasons sites stall in rankings.

  • Thin pages — too little depth to rank competitively
  • Duplicate or near-duplicate content across pages
  • Keyword cannibalisation — pages fighting each other
  • Topical gaps — subjects your competitors cover that you don't
  • Content freshness and update signals
  • E-E-A-T signals — expertise, experience, authority, trust
05 — Local SEO
📍

Are you visible when local customers search?

If your business serves a specific area, local visibility is often the fastest win. We check every local signal that matters.

  • Google Business Profile — completeness and optimisation
  • NAP consistency — name, address, phone across the web
  • Local citations — directories and data aggregators
  • Review signals — quantity, recency, response patterns
  • Local landing pages — do they exist and do they work
  • Google Maps pack visibility for key search terms
06 — Backlink Profile
🔗

Who is linking to your site — and does it help?

Links from other websites are still one of Google's strongest trust signals. Quality matters far more than quantity.

  • Domain authority and link strength overview
  • Toxic or spammy links that could be hurting you
  • Anchor text distribution — natural vs over-optimised
  • Competitor link gap — sites linking to them but not you
  • Lost links — previously earned links that have disappeared
  • Link acquisition opportunities specific to your niche
07 — Mobile UX
📱

Does your site work properly on a phone?

Google indexes the mobile version of your site first. If the mobile experience is broken or slow, your rankings suffer regardless of the desktop version.

  • Mobile-first indexing readiness check
  • Tap target sizes — buttons and links easy to press
  • Viewport configuration and responsive layout
  • Text readability without zooming
  • Mobile page speed separate from desktop
  • Intrusive interstitials — pop-ups penalised by Google
08 — Schema Markup
🧩

Are you giving Google the context it needs?

Schema is structured data that helps Google understand exactly what your pages are about — and can unlock rich results in search.

  • Existing schema — what's present and whether it's valid
  • Errors and warnings flagged by Google's Rich Results Test
  • Missing schema types relevant to your business
  • LocalBusiness, Service, FAQ, Review schema opportunities
  • Breadcrumb List and Site Links eligibility
  • Structured data for AI search citation readiness
09 — AI Search Visibility
🤖

Can AI systems actually find and cite you?

ChatGPT, Perplexity and Google AI Overviews now drive real traffic. Most audits don't check this at all. We do, because ignoring it in 2025 is leaving visibility on the table.

  • AEO readiness — answer structure and featured snippet eligibility
  • Google AI Overview eligibility signals
  • Content clarity — can AI extract a direct answer from your pages
  • Perplexity and ChatGPT citation signals
  • FAQ and How-To structure for AI surface formatting
  • Entity clarity — does Google know what your business is
10 — Competitor Gap Analysis
🏆

Why are your competitors outranking you?

We look at 3 businesses ranking above you in your market and work backwards from their advantage so you know exactly what you're up against.

  • 3 direct competitors identified and reviewed
  • Keywords they rank for that your site is missing
  • Content depth differences on key landing pages
  • Backlink gap — links driving their authority
  • Technical and speed advantages they hold
  • Quick wins — areas where you can close the gap fastest

Ready?

Get all 10 areas reviewed — free, by hand, in 3–5 days.

No automated exports. No generic checklists. A specialist looks at your site and tells you what’s actually wrong.

Request your free audit →

Questions People Ask Before Submitting

It's free. We do it because a real audit usually surfaces something the business didn't know was wrong, and if they want help fixing it, they know where to come. But the audit is useful whether you hire us or not, and we won't follow up pushing you to.

Those tools tell you something exists. A person tells you whether it matters and what to do about it. They also miss things entirely — content quality, how your pages read, AI search visibility, why a competitor is outranking you. We use tools as a starting point, but everything in the report is written up by hand.

3–5 business days. We don't rush it. Looking at 10 areas across your site and three competitors properly takes time. We'd rather take five days and send you something useful than turn something around in 24 hours that isn't.

Both. For ecommerce stores we pay close attention to product and category page structure, faceted navigation, and crawl budget. For service sites the focus shifts more toward local visibility, landing page structure, and content authority. The report reflects whichever type of site you have.

The follow-up call is optional and it's not a sales call. We'll go through the findings, answer questions, and leave it there. If you want to talk about working together after seeing the audit, that's a separate conversation — and only one you'd bring up.

Especially so. Fixing SEO problems early is much simpler than going back to them later. For a new site we focus on the foundations: indexation setup, page structure, schema, speed baseline, and a content direction. Getting those right at the start saves a lot of work down the line.

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