Your Store Should Work as Hard as You Do

A beautiful ecommerce store that doesn’t convert is just an expensive gallery. We design and build online stores that are fast, search-optimised, and structured around how your buyers actually think — from first click to checkout.

0
%
of local mobile searches lead to a store visit within 24 hrs
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of all Google searches have local intent
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x
more likely to be seen as reputable with a complete GBP
0
%+
growth in "near me" searches over recent years
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Most Ecommerce Stores Lose Customers Before They Even See a Product

You can spend thousands on ads, write perfect product descriptions, and still bleed revenue every single day. Not because your products are wrong — but because your store is working against the buyers who land on it.

Slow load times. A checkout flow with too many steps. Mobile pages that require pinching and zooming. Category pages with no trust signals. Product images that don’t answer buyer questions. These are not minor UX issues. They are direct revenue leaks.

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In a hurry? Give us a call now at 412-424-6893

Why Most AI SEO Agencies Are Full of It

We got tired of watching small businesses get burned by agencies like this. So we built something different. They promise "AI optimization" but deliver:

Slow Page Load Speed

Poor Mobile Experience

Confusing Navigation & UX

Checkout Friction

No SEO Foundation in the Build

Every Service Your Ecommerce Store Needs

We don’t hand off a template with your logo slapped on it. Every store we build is designed from scratch around your products, your buyers, and your market.

Custom Ecommerce Design

No templates. No drag-and-drop defaults. We design every page from a blank canvas — starting with your buyer personas, category structure, and brand identity. The result looks like your brand, not like every other Shopify store.
  • Custom homepage, category, and product page design
  • Responsive design across all screen sizes
  • Brand identity integration (typography, colour, tone)
  • High-fidelity wireframes before development
  • Design system documentation for future scaling

Shopify Design & Development

Shopify is the platform of choice for most growing ecommerce stores. We build custom Shopify themes — not theme customisations — with the performance, flexibility, and SEO structure that out-of-the-box themes simply don’t offer.
  • Custom Shopify theme development
  • Sections and blocks for easy content editing
  • App integration (reviews, upsells, subscriptions)
  • Shopify SEO optimisation built in
  • Speed and Core Web Vitals optimisation

WooCommerce Design & Development

WooCommerce gives you more control — but only if it’s built correctly. We develop custom WooCommerce stores on WordPress with clean code, proper plugin management, and an architecture that doesn’t create technical debt six months in.
  • Custom WooCommerce theme development
  • Plugin audit and performance management
  • Gutenberg block and template design
  • Checkout and cart flow optimisation
  • WooCommerce SEO configuration

Store Redesign & Migration

Redesigning an existing store is higher-stakes than building from scratch. Your existing rankings, URLs, and site authority all need protecting. We manage the full redesign-and-migration workflow — including a 301 redirect map, pre/post launch GSC monitoring, and zero downtime deployment.
  • Full URL audit and redirect map
  • Pre-launch SEO baseline benchmarking
  • Platform migration (Shopify, WooCommerce, etc.)
  • Post-launch monitoring for ranking drops
  • Content and metadata migration

Conversion Rate Optimisation (CRO)

You don’t always need more traffic. Sometimes you need your existing traffic to convert better. We audit buyer behavior, identify drop-off points in the purchase funnel, and redesign or reconfigure the pages and flows that are losing you sales right now.
  • Heatmap and session recording analysis
  • Checkout funnel drop-off audit
  • A/B testing setup and analysis
  • Trust signal and social proof placement
  • Product page and add-to-cart optimisation

Performance & Speed Optimisation

Core Web Vitals are both a ranking signal and a revenue signal. A store that loads in 1 second converts significantly better than one that loads in 3. We diagnose and fix the specific issues dragging your store’s performance score down.

Six Principles Behind Every Store We Build

01

Buyer-First, Not Brand-First

Most stores are designed to impress their owners, not convert their buyers. We start by mapping the purchase journey — what a buyer thinks, feels, and needs at every step — before a single layout element is placed. The brand follows the buyer, not the other way around.

02

Mobile Is the Primary Canvas

Over 70% of ecommerce sessions are on mobile. We design for the smallest screen first — making sure the mobile product page, mobile cart, and mobile checkout are frictionless before we scale up to desktop. Mobile-first is not a checkbox; it changes every layout decision.

03

SEO Is Baked In, Not Bolted On

URL structure, heading hierarchy, schema markup, canonical tags, sitemap architecture — these are decided at the design and build stage, not added as afterthoughts. A store built with SEO in mind from day one never needs an expensive technical overhaul.

04

Speed Is a Design Decision

Every font, image, third-party widget, and animation carries a performance cost. We make deliberate trade-offs throughout the build to keep load times fast — because a store that loads in under two seconds converts measurably better than one that loads in four.

05

Trust Is Earned Above the Fold

A buyer who doesn't trust you in the first five seconds won't reach the checkout. Trust signals — reviews, guarantees, shipping clarity, security badges, and real product photography — are placed where they interrupt doubt, not buried in the footer.

06

Scalable for Your Growth

We don't build stores that need rebuilding every 18 months. The architecture, design system, and CMS structure we deliver is built to grow with your catalog — whether you go from 50 to 500 SKUs, or from one market to three.

70%

of ecommerce sessions are on mobile devices — mobile-first design is non-negotiable

2.5×

higher conversion rate for stores that load in under 1 second vs. stores that load in 5 seconds

94%

of first impressions about a website are design-related — before a word of copy is read

“The best ecommerce design you’ll ever do is the design that gets out of your buyer’s way — clear path, fast load, obvious next step.”

From Brief to Launch — No Surprises, No Scope Creep

  • Fixed-scope proposals. We quote the full project upfront. No hourly billing, no scope creep surprises. What we quote is what you pay.
  • You own the code. Every line of code, every design file, every asset — delivered to you at launch. No vendor lock-in, no ongoing licensing fees to us.
  • Post-launch SEO continuity. Most design clients move into an ecommerce SEO retainer after launch — because the design and the SEO strategy are already aligned.
Week 1–2

Discovery & Strategy

We learn your products, your buyers, your competitors, and your market. We define the site architecture, page types, and SEO strategy before a pixel is designed. This phase produces a brief that eliminates back-and-forth during design.

Week 2–4

Wireframes & UX

We build low-fidelity wireframes for every key page — homepage, category, product, cart, checkout. You approve the layout and buyer flow before we add any visual design. This is where the conversion thinking happens.

Week 3–6

Visual Design

High-fidelity designs in your brand language. We present desktop and mobile versions for every approved wireframe, with two rounds of revisions included. You sign off on design before development begins — no surprises in the build.

Week 5–10

Development & SEO Integration

We build your approved designs on your chosen platform. SEO setup — schema, metadata framework, URL structure, sitemap, robots.txt, canonical strategy — is completed alongside development, not after.

Week 10–12

QA, Testing & Launch

Full cross-browser and cross-device testing. Performance audit against Core Web Vitals. GSC setup and baseline tracking. Staged launch with a rollback plan ready. Post-launch 30-day monitoring included on every project.

The Right Platform for Your Store, Not Ours

We don’t push one platform because it’s easier for us to build. We recommend the right tool based on your catalog size, growth plans, team’s technical ability, and budget.

Shopify

Most Popular

The best-in-class hosted ecommerce platform. Shopify handles hosting, security, and updates — you focus on selling. Custom theme development gives you a store that looks nothing like a template while keeping everything editable through Shopify’s CMS.

  • Custom theme built from scratch — not a modified Dawn or Debut
  • Sections-everywhere architecture for non-developer content editing
  • Shopify Markets for multi-region US / UK / AU currency and language
  • Metafields and metaobjects for complex product data
  • App ecosystem integration (Klaviyo, Yotpo, ReCharge, etc.)

Best for

DTC brands, fashion, lifestyle, beauty, health — any store that wants a managed platform with strong ecosystem support and a scalable growth path.

WooCommerce

Most Flexible
WooCommerce on WordPress gives you more control over your data, your code, and your hosting than any SaaS platform. The right choice for stores with complex product configurations, bespoke pricing logic, or deep integration requirements.
  • Custom WordPress theme built around your catalog structure
  • Full server and database control — no platform fees on revenue
  • Gutenberg block templates for CMS editing
  • Custom product types, variable pricing, and complex attributes
  • Headless option with React / Next.js frontend if needed

Best for

B2B stores, complex product configurations, businesses with existing WordPress infrastructure, or stores that need full hosting flexibility and code ownership.

BigCommerce

Scalable
BigCommerce suits mid-market stores that need enterprise-level features without the enterprise price tag. Better native multi-currency than Shopify, more flexible product options, and no transaction fees on any payment gateway.
  • Stencil theme framework custom development
  • Native multi-currency and multi-storefront
  • B2B Edition for wholesale and trade accounts
  • Strong out-of-the-box SEO configuration
  • Headless builds using the GraphQL Storefront API

Best for

Growing stores hitting Shopify’s limitations, B2B/B2C hybrid businesses, and brands selling across multiple regions with different catalogs.

Headless / Custom

Advanced
Headless ecommerce decouples your frontend from your backend — giving you full design freedom, maximum performance, and the ability to deliver consistent brand experiences across web, mobile, and any other surface.
  • Next.js or Astro frontend with Shopify or BigCommerce backend
  • Sub-second page load times with static generation
  • Design system built in a component library (Storybook)
  • Full control over rendering, caching, and SEO
  • CMS integration (Sanity, Contentful, or Prismic)

Best for

Established stores with a development team, brands with extreme performance requirements, or businesses needing deeply custom frontend experiences beyond any theme’s capabilities.

Built for Stores That Are Ready to Compete Properly

🚀

New Store Launches

Start with the right foundation. A custom build from scratch with SEO built in from day one puts you ahead of competitors who'll need expensive retrofits later.

🔄

Stores Ready for a Redesign

Your current store is outdated, slow, or losing conversions. You need a redesign without losing your existing rankings or starting from zero with Google.

📦

Platform Migrations

Moving from Magento 1, BigCartel, Wix, or a custom build to a proper ecommerce platform. We handle the full migration with zero rank loss.

🌍

Multi-Region Expansion

Expanding from one market to three — US, UK, and Australia. We build the international architecture (hreflang, multi-currency, region-specific content) correctly from the start.

📈

Scaling Beyond a Template

You outgrew your theme — it's slow, inflexible, and looks like thousands of other stores. Time for a custom build that grows with your catalog and your ambitions.

🔧

Performance & CRO Fixes

Your store is live but converting poorly or loading slowly. You need targeted fixes — not a full rebuild — to recover performance and improve conversion rates.

Let's Build a Store That Actually Earns Its Keep

Tell us about your store, your market, and what's not working. We'll review your current setup and come back with a clear picture of what we'd do differently — and what it would take to get there.
What happens next?
1
We Schedule a call at your convenience
2
We do a consulting meeting
3
We prepare a proposal
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Everything You Want to Ask Before You Commit

Straight answers. No vague timelines, no hidden costs in the footnotes.

A full custom ecommerce design and build typically takes 6 to 12 weeks depending on catalog size, feature complexity, and how quickly you return feedback on wireframes and designs. We provide a phased timeline before the project starts so you know exactly what happens when.

Yes — Shopify, WooCommerce, BigCommerce, and headless builds using Next.js. We recommend the right platform based on your catalog size, budget, technical capacity, and growth plans. If you're unsure, we'll walk you through the trade-offs in plain terms before the project begins.

Always. Every store we build includes proper URL structure, metadata framework, schema markup, Core Web Vitals optimisation, canonical tag strategy, robots.txt configuration, and an XML sitemap. The SEO foundation is part of the build — not a paid add-on. It would be irresponsible for us to build a store without it.

Yes — but it requires careful handling. We run a full URL audit before migration, implement a complete 301 redirect map, preserve all existing structured data, and monitor Google Search Console closely in the first 30 days after launch. A redesign handled correctly should maintain or improve your rankings, not damage them.

Every project includes 30 days of post-launch support — bug fixes, performance monitoring, and Google Search Console review. After that, most clients move into an ongoing ecommerce SEO retainer with us. Because the design and SEO strategy were built together, the transition is seamless and there's no gap in optimisation.

Every design decision ties back to buyer behavior. We map the purchase journey before a pixel is designed — identifying where buyers hesitate, what questions they need answered, and what signals build trust at each stage. Aesthetics serve the journey. A beautiful store that doesn't convert is just an expensive mistake.

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