Privacy Policy

Home » Privacy Policy

Last Updated: 21 February 2026 | Effective: February 2026

We believe you have the right to know exactly how your data is collected, used, and protected.

Who We Are

This Privacy Policy applies to Idealysis, the brand name of Freshy Web LLP, a legally registered company in India. We provide SEO, web development, and digital marketing services to clients worldwide, primarily in the USA, UK, and Australia.

Registered Address: 44, Annapurna Mill, Ramlila Rd, Etawah, UP – 206001, India

When you visit our website idealysis.com, contact us, or use any of our services, this Privacy Policy tells you exactly what data we collect and what we do with it.

What Information We Collect

Information You Give Us Directly

When you fill out a contact form, request a proposal, or sign up for our services, we collect:

  • Your full name
  • Email address
  • Phone number (if provided)
  • Business name and website URL
  • Any details you share about your project or business

Information We Collect Automatically

When you browse our website, we automatically collect certain technical data:

  • Your IP address and general location (country or city level)
  • Browser type and version
  • Pages you visit and how long you spend on them
  • How you found our website (search engine, direct, referral)
  • Device type (desktop, mobile, tablet)

We collect this data through Google Analytics and HubSpot to understand how people use our site and to improve our services.

Payment Information

We process payments through PayPal and Wise. We do not store your card numbers, bank details, or payment credentials on our own servers. All payment data is handled directly and securely by PayPal and Wise under their own privacy and security policies.

How We Use Your Information

We use your information only for legitimate business purposes:

  • To respond to your enquiries and send you project proposals
  • To deliver the SEO, web development, or other services you have engaged us for
  • To send service updates, invoices, and project reports
  • To improve our website and marketing based on user behaviour data
  • To follow up on proposals or previous conversations (via HubSpot CRM)
  • To comply with legal obligations applicable to our business

We do not sell your personal information to any third party. We never have, and we never will.

Third-Party Tools We Use

We use the following trusted third-party platforms in the course of running our business. Each has their own privacy policy that governs how they handle data.

4.1 Google Analytics

We use Google Analytics to track website traffic and user behaviour. Google Analytics collects anonymised data about how visitors use our site. You can opt out using the Google Analytics Opt-out Browser Add-on (available on Google’s website).

4.2 HubSpot

We use HubSpot as our CRM and email communication tool. HubSpot may place cookies on your browser to track website visits and interactions if you have shared your contact information with us.

4.3 PayPal & Wise

These are our payment processors. When you make a payment, you interact with their platforms directly. We only receive transaction confirmation and basic billing details. We encourage you to review PayPal’s and Wise’s privacy policies.

Do We Share Your Data?

We do not share, rent, or sell your personal data to third parties for marketing or advertising purposes. We may share your data only in these limited situations:

  • Service delivery: With team members or contractors who help deliver your project, under strict confidentiality.
  • Legal requirement: If we are required to disclose information by law, court order, or government authority.

Business tools: With platforms like HubSpot and Google Analytics as described above, solely to operate our business.

Cookies and Tracking

Our website uses cookies to improve your browsing experience and to help us understand how people use our site. We use the following types of cookies:

  • Essential cookies: Required for the website to function properly.
  • Analytics cookies: Set by Google Analytics to track page visits and user behaviour (anonymised).
  • CRM cookies: Set by HubSpot if you have filled out a form or clicked a link in one of our emails.

You can control or disable cookies through your browser settings at any time.

Your Rights

Depending on where you live, you may have the following rights regarding your personal data:

  • Right to access: You can ask us what personal data we hold about you.
  • Right to correction: You can ask us to correct any inaccurate information.
  • Right to deletion: You can ask us to delete your personal data, subject to our legal obligations.
  • Right to opt-out: You can unsubscribe from our emails at any time using the unsubscribe link in any email we send.
  • Right to data portability: You can request a copy of your data in a portable format.

To exercise any of these rights, email us at hello@idealysis.com. We will respond within 30 days.

How We Protect Your Data

We take data security seriously. Here is what we do to protect your information:

  • Our website uses SSL/TLS encryption (HTTPS)
  • Access to client data within our team is limited on a need-to-know basis
  • We use secure, reputable platforms (HubSpot, Google, PayPal, Wise) with strong security records
  • We do not store payment card information on our own servers

Children's Privacy

Our services are intended for businesses and professionals. We do not knowingly collect personal data from anyone under the age of 18. If you believe a minor has provided us with personal information, please contact us immediately and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. If there are significant changes, we will notify active clients by email.

Contact Us

Company: Freshy Web LLP (Brand: Idealysis)

Address: 44, Annapurna Mill, Ramlila Rd, Etawah, UP – 206001, India

Email: hello@idealysis.com

Phone: +91 8585 90 30 24

Website: idealysis.com