Disclaimer

Last Updated: 21 February 2026 | Effective: February 2026

Transparency is important to us. Please read this page to understand the limitations of our services and the information on our website.

1. General Disclaimer

The information and services provided by Idealysis (a brand of Freshy Web LLP) are offered in good faith for general business and informational purposes. By using our website, engaging our services, or reading any content we produce, you agree to the terms of this disclaimer.

We make no representations or warranties, express or implied, about the accuracy, completeness, suitability, or availability of the information, services, or related materials found on our website or provided through our services. Any reliance you place on such information is strictly at your own risk.

2. SEO Results Disclaimer

Important: No SEO agency – including Idealysis – can guarantee specific search engine rankings, traffic numbers, or revenue results. Anyone who promises otherwise is being misleading.

Search Engine Algorithms

Search engines like Google, Bing, and others use complex, constantly changing algorithms to determine rankings. We have no control over these algorithms. Google makes hundreds of algorithm updates each year, and these updates can positively or negatively affect any website’s rankings – including websites we manage.

Results Vary by Business

SEO results depend on many factors that vary from one business to another, including:

• The competitiveness of your industry and target keywords
• Your website’s current technical condition and age
• The quality and quantity of your existing backlink profile
• The geographic market you are targeting
• How consistently the agreed work is executed over time

Any timelines or projections we share in proposals or conversations are estimates based on our experience. They are not guarantees.

Past Results Are Not a Promise of Future Results

Case studies, client results, or examples we share reflect specific campaigns under specific circumstances. These results are not a guarantee that you will achieve similar outcomes.

3. Website Design & Development Disclaimer

Performance and Compatibility

We build websites to modern standards and test across commonly used browsers and devices. However, we cannot guarantee perfect performance across every browser, device, operating system, or screen size that may exist or emerge in the future.

Third-Party Platforms

When we build websites on platforms like WordPress, Webflow, Shopify, or others, those platforms operate independently. Updates, changes, or issues introduced by the platform provider after project completion are outside our control and are not our responsibility unless you have a separate maintenance agreement with us.

Security

We implement security best practices during development. However, no website can be guaranteed 100% secure against all future threats. After handover, the ongoing security of your website (including keeping plugins and platforms updated) is your responsibility unless covered under a maintenance agreement.

4. Third-Party Links and Tools

Our website may contain links to external websites, tools, or resources. These links are provided for convenience only. We do not control third-party websites and are not responsible for their content, accuracy, privacy practices, or any products or services they may offer.

A link from our website to another site does not imply that we endorse or recommend that site. You visit external links at your own risk.

Similarly, we use third-party tools like Google Analytics and HubSpot to run our business. These tools are governed by their own terms of service and privacy policies, which we encourage you to review.

5. Professional Advice Disclaimer

The content on our website, including blog posts, guides, and resources, is intended for general educational and informational purposes only. It does not constitute legal, financial, accounting, or any other form of professional advice.

If you need specific legal, financial, or regulatory guidance for your business, please consult a qualified professional in the relevant field. We are a digital marketing and web development agency – not lawyers, accountants, or financial advisors.

6. Accuracy of Information

We do our best to keep the information on our website accurate and up to date. However, the digital marketing landscape changes rapidly – tools, platforms, strategies, and best practices evolve constantly.

Some content on our website may reflect information that was accurate at the time of writing but has since changed. We make no ongoing commitment to update every piece of content on our website in real time.

If you spot outdated or incorrect information on our website, we would appreciate you letting us know at hello@idealysis.com.

7. Testimonials and Case Studies

Any testimonials or case studies featured on our website reflect genuine client experiences. However, individual results vary significantly based on industry, competition, budget, timeline, and other factors.

Testimonials and case studies are not a guarantee that you will achieve similar results. They are shared to illustrate the kind of work we do and the clients we have helped, not to set expectations for your specific situation.