For small business owner, you may see SEO as an unnecessary expense. You may even believe it is not worth your time and effort because SEO is dying anyway — but this could not be further from the truth. SEO is constantly growing in importance and expanding into new areas.
What Is SEO?
Numerous folks think they know what SEO is but it is much more complex than it appears on the surface. For example, although keywords and content are a big part of SEO, there are many other elements involved. These all fall into two categories:
- On-Page SEO: Any effort you take to improve individual pages to enhance your ranking in search engine results is on-page SEO. As well as keywords, this includes formatting, URLs, navigation, load speed, on-site blogging and responsive design.
- Off-Page SEO: You can also improve SEO by taking action off your website. The most well-known aspect of off-page SEO is link building, but this category also encompasses social media, business profiles and articles.
How To Get Started:
Although it is true that SEO can be complex, this is no excuse to neglect it altogether. Much of SEO costs nothing more than your time, and it is much more effective than traditional marketing tactics.
Local SEO: Local SEO (Local Search Engine Optimization), sometimes referred to as local search engine marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online.
Social Media: Social media is an ideal place to share content from your website or blog to drive traffic to your site. You need to post regularly and interact with users.
Link Building: Link building (also known as link-building and link building) is the practice of promoting your website to other website owners with the primary goal of securing a link (hyperlink) on their site to your page.
To put the above into practice, we use what we call the Boost SEO Method, which we created after realizing that traditional strategies of search engine optimization were failing small businesses. Although many strategies were able to provide a service that was comprehensive, high-quality or affordable, none were able to offer all three. We follow six steps:
Keyword Research: Keyword research. Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject .
Optimization Of Keywords: We add keywords naturally and strategically to the entire website (in the code and the content). We also create more high-quality content for the business elsewhere on the web. This shows that the business is relevant to the keyword terms.
Maintain Top Rankings: We continue our efforts to ensure SMBs are able to keep ranking at No. 1 in relevant search results.
Start Again: Once we have completed step five, we return to the beginning, optimizing for new keywords and repeating the process.
We are able to do this using our in-house software platform, which allows us to apply our SEO method to individual tasks, sending each task to the appropriate specialist.
How Can You Know SEO Is Working?
One of the best things about SEO is that it is measurable. With a tool like Google Analytics, you can find out who is visiting your website, how they are arriving and what they are doing. For example, if you notice many visitors are finding you through a particular search term, you can use this keyword in more of your content.