Does your construction business want to earn more leads and revenue? Idealysis Technologies is a full-service digital marketing agency & we can help attract target customers to your construction company.
Next, let’s take a look at 5 SEO tips your construction business.
- START WITH KEYWORD RESEARCH
Successful SEO campaigns begin with keyword research.
Keyword research tools like Ubersuggest, Keyword Tool, and Answer the Public are great because they are based on actual search data. And they can help you uncover keywords and phrases people search online to find your construction company.
Then, you can incorporate those keywords on your site and create custom content to address topics that potential customers want to learn about.
This can help to boost your rankings in search results and give your construction company a leg up against competitors.
- CREATE CUSTOM CONTENT
After you create a list of keywords that may interest potential customers, you can begin creating custom content to address those terms.
If your site doesn’t have a blog, you might consider adding one and keeping it updated with industry news, helpful information, and the latest company news.
In addition to articles and blog posts, you can incorporate visual content, such as images and videos, to give people an inside look at your company. This is a great way to engage site visitors and keep them on your site for longer periods of time.
- STREAMLINE YOUR SITE’S NAVIGATION
It’s also important to streamline your site’s navigation to make it as easy as possible for visitors to find the information they need.
Be sure that your navigation is descriptive and concise. Link to key pages from your homepage, and include a link for people to easily contact you.
- OPTIMIZE FOR LOCAL SEARCH
When people in your area search for top construction companies, you want your site to appear at the top of the results.
Local SEO can help send more local traffic to your site and encourage people in your area to choose your construction company.
One of the easiest ways to optimize your site for local search is by adding location keywords in your page titles, headings, and site content. You can also register your business on Google Maps, and you can claim your free local listings on sites like Google My Business, Bing, and Yelp.
- OPTIMIZE FOR MOBILE
Mobile optimization ensures that your website will look and perform great across a number of devices including smartphones and tablets. And it can prevent visitors from becoming frustrated when they can’t find the information they need.
Need help optimizing your site for mobile? Don’t worry! We offers responsive web design services to help you reach more customers and close more sales.
If you’d like to speak with one of our Internet marketing experts directly, you can reach us at 332-255-1565.