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Why Younger Businesses Must Put Money Into SEO from Day One?

If you are a new businessperson with a freshly built website, it can be hard to get any traction with Google in the beginning.

The good news is, SEO (Search Engine Optimization) has a great potential to be one of the most important factors in driving a tremendous amount of traffic to your website in its lifetime.  

The bad news is that it can take 6 to 9 months or longer to rank for your targeted keywords, if at all!

So why does it take so long to get ranked on the first page of Google? 

There are several ways that go into how long it will take to get your website ranked. 

1. Link-Building Takes Time

Link-building is probably the most crucial ranking aspects in SEO. Link-building is a talent that you have to develop through the years. You can study it and have a look at it all you want, but until you in reality positioned inside the time and work, it won’t do much precisely.

2. On-page SEO

On-page SEO is a technique that involves optimizing various page elements on your website for the search engines so that they can find your website easier and determine what it is all about.

Listed below are the main techniques:

  • Optimize your Title Tags
  • Write Meta Description Tags
  • Enclose your most important keywords in H1 and H2 tags
  • Make sure to tag all of your images with relevant keywords
  • Use Anchor link properly when linking internally to other pages in your site.
  • Use Latent Semantic Indexing (LSI) keywords throughout your page.
  • Make sure your website is mobile-friendly.
  • Don’t be afraid to link outside of your website to other relevant articles, citations, or statistics for your industry.
  • Internal link-building can make or break your website.  Make sure you have a solid internal linking structure.
  • Make sure your site loads fast by testing with Google’s page speed testing tool.

 

3. It Costs Money to Do SEO

Believe it or not, just as with Google Ads, the more money you have to spend on SEO the better.  Most entrepreneurs got into business because they had a dream of making it on their own, not doing SEO on their website.

Your job as a businessperson is to cognizance on walking your business, now not necessarily getting to know the ins and outs of search engine optimization.

That’s what the experts are for.  You can hire us to do the heavy lifting for you such as link-building and content writing for you.  

But, of course, this will cost money. And when you are starting out, I’m guessing your budget might be a little tight right now.  

So, therefore, dedicate as much of your budget to outsourcing SEO as you would like to right now.

 

5. Competitor websites have more seniority than you do

Since you are a new entrepreneur, you are going to have to try and out-seat your competition on the first page of Google. 

You are dealing with websites that have older domain names, higher Domain Authority, more content, more social shares, and more inbound links.

 

6. Content Is King

One of the most important features of getting your website ranked in Google is the content that’s on it.  

How else is Google going to know what your business is about unless it has plenty of content for the bots to crawl?

Remember, your Home page isn’t the only page on your website.  Each one of your pages represents a new opportunity to rank on the first page of Google.

The trick is that you do all of the necessary on-page optimization techniques mentioned above for all of your pages.

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